Dare to Dip
Fans all round the world love dipping their fries into all sorts of things, shakes, corn soup, sundaes, etc... Even sparking debates about dipping sauce for fries online.
So McDonald's decides to give our dipping fans a meal to remember and entice the sceptical ones.
全球的粉絲都喜歡將薯條沾上各種東西，像是奶昔、玉米湯、聖代等，甚至在網上引發關於薯條沾醬的激烈討論。因此，麥當勞決定為這些喜愛沾醬的粉絲帶來一份難忘的餐點，並吸引那些尚未嘗試的懷疑者。
EXECUTION
Introducing "Dare to Dip"fries dipping sauce meal. Talk about how many fans already do this and we're daring others to give it a go.
We want consumers to understand that McDonald's fries are not only delicious but also serve as a catalyst for fostering mutual understanding through conversations.
隆重推出「Dare to Dip」薯條沾醬餐。討論已有多少粉絲這樣做，我們也鼓勵其他人勇敢嘗試。我們希望消費者明白，麥當勞的薯條不僅美味，還能通過對話，成為促進相互理解的催化劑。
* This work is a project I participated in during my time at Leo Burnett