Gogoro x Toy Story
Client: Gogoro
Background: Gogoro EZZY 500 × Disney·Pixar Toy Story. New products launch.
Request: Target young families, make good use of Toy Story IP to drive sales.
Creative Flow:
Gogoro = Toys
01 STRATEGY
See the world at toy scale, playful and fun
02 VISUAL LOGIC
Gogoro is the new toy in Toy Story
03 CREATIVE IDEA
Teaser · Hero film
Shorts · 3 KVs
04 EXECUTION
1,000+ units
in under 1 month
05 RESULT
Teaser | Hero film
We brought Toy Story and Gogoro together through stop-motion animation,
Reveals both models as the toys come alive.
Visual Thinking
The visual challenge: put a real scooter and animated characters in one believable, playful world, without breaking Disney's rules. I solved three tensions before any frame was made.
IP × Product — who is the hero?
Fun × Credibility — playful, but still a vehicle families trust.
Space × IP rules — toys are small, the scooter is full-size.
KV Design | Buzz & Jess & Both
Products Detail Creative Photo
Life Style Products Photo
Behind the Scenes
Project Credits
Executive Creative Director: Ryan Liao
Associate Creative Director: Sharon Lin
Art Director: Paian Huang
Copy: Ryan
本作品為任職於 isobar Dentsu 參與的作品
This work is a project I participated in during my time at isobar Dentsu